We’re a shop run by anglers, for anglers. Our passion is helping you hit the water with the right gear, offering a carefully curated selection of products we believe in and use ourselves.

We focus on only carrying quality goods, while making the effort to meet every budget. We choose only gear that meets our own high standards. We’re not here to sell just anything; we’re here to provide products we truly stand behind.

If you find yourself in downtown Toronto, our shop is a must-visit. Known as the GTA’s go-to destination for anglers, we’re constantly working to expand our inventory, provide educational opportunities, and give back to the fishing community.