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Yes, Atlantic Salmon Fishing is for You!

Ever thought that fishing for wild Atlantic salmon was out of reach, out of budget, stuffy, restrictive, complicated, and just not for you?

If you have, you are not alone! We've been there!

Rob, shop owner, thought exactly the same before his first salmon trip in 2012, it's very safe to say his perception and understanding was forever changed after camping riverside and hooking up with his first wild Atlantic salmon in Quebec on public, affordable, very accessible, and productive water. Read below of Rob's first ever hook-up with a wild Atlantic salmon and the moment that ignited an immense passion.

On May 20th we, and the Atlantic Salmon Federation, are breaking down barriers, showing you exactly how to access wild Atlantic salmon, our incredible Canadian resource. You won't find a room packed full of experienced Atlantic salmon anglers to help you plan you experiences anywhere else.

Join us at:

"120 minutes, that’s all it took to hook my first wild Atlantic salmon and become enthralled with the species.

It was a crisp morning in July with frigid water rushing by my waders, a mist hovered over the river, with the sun about to crest over and into the valley with slivers of light already peering through. My good friend and mentor on this trip, Ramsey, took the first pass – I asked him to go ahead after I was offered the first drop. I was his student, I wanted to watch how he cast, how he presented his fly, what speed he swung it at, how large a step to take between casts, and just to take it all in… it was stunning, a moment burned into memory... not only of the moment I was in, but also of Ramsey’s generosity.

I stepped in the river where Ramsey had entered and made my first cast with "The Editor" I had just tied on. Ramsey was now 30 paces downstream of where he started. Cast, swing, step... cast, mend, swing, step… cast, mend, swing... WHAM! A jarring collision between fish and fly. The loop of line I held was ripped from under my finger, my arm was jerked forward, and my reel was already screaming – what just happened!?! I didn’t have any time to react before the fish known as “The Leaper” rocketed out of the water, threw the fly to the side, and returned to its gin clear waters.

What. Just. Happened.

I was in shock. I was in love. I was hooked.

Being from Toronto, even after entering the fly fishing industry, I never thought I could fish for wild Atlantic salmon in their native waters. Obviously because I needed a guide, I had to go to a lodge, I had to rack up a big bill… I couldn’t afford that on a fly shop clerk’s salary. Then the next hurdle, regulations – complex, overly restrictive, draws, private water, limited access water, floating lines only, only cast downstream, no sink tips, no fun.

Wow, was I was wrong, dead wrong.

Atlantic salmon angling turned out to be one of the most accessible and affordable fishing trips I’ve ever taken in Canada and all of North America. That first trip of mine cost around $1500 for the entire week – that included gas (I drove), daily river fees, my Quebec salmon licence, food I cooked myself, my camp site fees – I didn’t have (couldn't afford) a guide. I already had all the gear, minus a few flies. That week, on that budget, I successfully hooked and landed many fish, securing a new love and obsession. Since 2013 prices have increased, as everything else has, but the East coast Atlantic salmon experience remains affordable and achievable.

Since then, I’ve experienced Atlantic salmon angling in various ways, from remote lodge guided experiences, AirBnB rentals with occasional guides, and full-on DIY trips. As fantastic as every opportunity has been, doing it myself has been the most fulfilling and productive of all my trips. Many of our shop clients and friends who have ventured out on their own agree.

Sharing approachable Atlantic salmon opportunities with friends as been incredibly rewarding. Choosing our own pace, eating on the river bank, hanging out riverside, no expectations of time or pressure, no chaperone, meeting other anglers from all walks of life, experimenting with techniques and patterns, and immersing ourselves in everything that surrounds us – we’re there on our own terms.

“I didn’t know it was going to be that much fun”, “I didn’t know it was that easy”, "I can't 'believe I'm here" and “I never thought I could do this” have been the remarks every one of my friends have made during and after their first introduction to Atlantic salmon. Most have all gone off to introduce others to the same opportunities, with many now supporting the impactful conservation work of the Atlantic Salmon Federation.

Not everyone has a Ramsey, that's why you have The Upstream Mixer: An Atlantic Salmon Rendezvous "

Rob Cesta - Owner
Drift Outfitters & Fly Shop
First introductions are everything. Reintroductions are just as important.

On Wednesday, May 20th, join us at Ried’s Distillery in downtown Toronto as we pass on this knowledge. There is no event like this, you won’t find this information in one spot, including online.

Meet experts from each Atlantic province who will help guide you choose and plan your wild Atlantic salmon experience, know where to go, what to do, and how to do it. We’re breaking down all the barriers.

If you have never experienced wild Atlantic salmon angling in Canada, this event is designed to inspire you to take your first swing on our Atlantic rivers and connect with something that is truly wild.

If you have experienced Atlantic salmon angling, but may be looking for a new way to experience it, maybe to reinvigorate an old passion or find a new perspective, to choose your own adventure, this event is very much for you too.

You never know what path your first, or next, trip will send you on.

There is more than just salmon fishing to experience in our wild Atlantic salmon regions. The diversity of these regions and provinces is spectacular. Of course, there are other species to target on the fly, such as brook trout and stripers, but there are also incredible opportunities for hiking, whale watching, soaking in the local culture and music, and so much more.

Don’t think just salmon – experience it all. 
What to Look Forward to at The Upstream Mixer!

  • Learn from regional experts about Atlantic salmon opportunities, the seasons, regulations, and what you need to know to plan a trip
  • Silent and live fundraising auctions with both fishing and non-fishing prizes
  • Place your bets on which Atlantic salmon will make it to the Straight of Belle Isle, a game based on real tagged salmon smolts!
  • Learn about Atlantic Salmon conservation work from ASF biologists
  • Enjoy light bites and a cash bar
  • Hooké Films from The Scale of Change film tour
  • Visit the Atlantic Salmon Starter Station with resources for DIY trips, essential gear demos, and beginner friendly tips
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